About Us
Envision Excellence, LLC is a professional executive coaching and organizational development consulting firm founded by Laurie Maddalena, a former executive of a $450 million credit union. Laurie created Envision Excellence to provide organizations with solutions and support in achieving greater success for their individuals and the global organization. Laurie’s passion lies in assisting the development of good organizations into exceptional organizations.
Known as "America's Credit Union Executive Coach", Laurie blends her credit union experience with her professional coaching and organizational development experience to enable credit union and other executives to achieve accelerated results and reach their highest potential.
In her over 10 years of management, human resources, and organizational development experience, she has developed and led major change initiatives in organizations by coaching and assisting executives and managers through significant transition and change. Laurie has also assisted leaders and teams in successfully navigating through human resource and organizational challenges. She has developed strategic and learning and development programs to grow and enhance the management and leadership skills of managers. She has a keen sense of business awareness and knowledge combined with a compassionate understanding of people that allows her to lead executives to create a larger impact in their organizations. As a coach, Laurie has a unique advantage in coaching executives since she is able to use her experience as an executive to understand the challenges that often come along with these positions. Executive positions can be very rewarding, and often are very challenging, stressful, and overwhelming. Laurie helps executives align their talents to create the impact they desire and create focus and clarity in their work lives.
Prior to establishing her own coaching and consulting business, Laurie served as Vice President of Human Resources/Organizational Development at Montgomery County Teachers Federal Credit Union (MCT) where she transformed the human resources function into a department that added value and impact to the organization. While in this role, she assisted in orchestrating and implementing a major organizational alignment effort that increased the effectiveness of the organization and reduced costs. She also developed numerous learning and development plans and workshops to enhance and upgrade the leadership skills of the management team. Under Laurie’s leadership, MCT was awarded the “Excellent Place to Work” designation by the Maryland Work~Life Alliance for seven years in a row.
Laurie earned a Master of Business Administration (MBA) degree and a Master of Science degree in human resources/organizational development from The University of Maryland, University College. She also earned a Bachelor’s degree in speech communication from Syracuse University. In addition, Laurie holds the designation of Professional Human Resources (PHR) from the Society of Human Resources, is a certified coach through The Coaches Training Institute, and completed team and organizational coaching training through The Center for Right Relationship.
Laurie is a wine lover, culinary enthusiast, avid reader and traveler. She has a passion for living life to the fullest. She is happily married to her husband, Rino, a real estate broker at Llewellyn Realtors. They reside in Rockville, Maryland with their young children, Olivia and Luca.
